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— - 2 BetterBrand - 1 Tesla - 1 Reddit - 1 Alexis Ohanian's - 1 Aimee Yang - 1 Aimee Yang BetterBrand - 1 Yang - 1
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6 mentions found


☆ The $170 million startup behind Better Bagel says it's on a mission to be the 'Beyond Meat of carbs'
  + stars: | 2023-06-21 | by ( Alex Bitter | ) www.businessinsider.com   time to read: +4 min
BetterBrand, which makes low-carbohydrate, high-protein Better Bagels, closed a $6 million Series A funding round, it said on Wednesday. The Better Bagel contains 90% fewer carbs than a traditional bagel, BetterBrand's website says. BetterBrand founder and CEO Aimee Yang BetterBrandBetterBrand's goal is to become the "Beyond Meat of carbs," Yang said. "You've heard how much funding has gone into plant-based and just how saturated that market has gotten," Yang told Insider. BetterBrand also plans to grow sales to between $30 million and $40 million over the next 12 months, Yang said.
Persons: BetterBrand, —, Tesla, Reddit, Alexis Ohanian's, Aimee Yang, Aimee Yang BetterBrand, Yang, You've Organizations: Service, Facebook, Verso, Gaingels, Based Foods Association, Foods
☆ Aubrey Plaza's satirical ad for 'wood milk' violated federal law, a new complaint says
  + stars: | 2023-05-30 | by ( Alex Bitter | ) www.businessinsider.com   time to read: +3 min
The spot used USDA funds to disparage plant-based milk, per a complaint filed with the USDA. The ad, which was created using funding from a US Department of Agriculture program to promote dairy milk, features Plaza talking up "Wood Milk," a milk alternative made from trees. Right now, the Food and Drug Administration is seeking public comments on proposed labeling guidelines for plant-based milk. While just 15% of all milk sold in the US in 2022 was plant-based, the category is growing faster than cow's milk: Plant-based milk sales grew 8% to $2.8 billion in 2022, according to the Plant Based Foods Association. Plant-based milk companies have engaged in ad stunts of their own.
Persons: Aubrey Plaza, —, Silk Organizations: USDA, Service, US Department of Agriculture, Committee, Responsible Medicine, Food and Drug Administration, Plaza, Based Foods
☆ Reese's calling its new peanut butter cups 'plant-based' is the clearest sign the term has lost all meaning
  + stars: | 2023-03-08 | by ( Alex Bitter | ) www.businessinsider.com   time to read: +2 min
Hershey is debuting a chocolate bar and Reese's peanut butter cups that are plant-based. The candies use oat milk instead of dairy milk. It's the latest plant-based version of a packaged food as the term becomes over-used. The Hershey Co., which makes both of the candies, will start selling plant-based peanut butter cups this month, the company said Tuesday. The peanut butter cups will be the first vegan chocolates that the company has sold across the US, the company said.
☆ Nepo babies like Myles O'Neal and Ella Bleu Travolta do a plant-based take on their parents' "Got Milk?" ads
  + stars: | 2023-02-24 | by ( Alex Bitter | ) www.businessinsider.com   time to read: +3 min
Plant-based brand Silk has a new ad campaign that features nepo babies sporting milk mustaches. The ads are aimed at "the next generation of milk drinkers and plant-based enthusiasts," Silk said. Those ads featured celebrities from Whoopi Goldberg to Frankie Muniz donning milk on their upper lip, presumably after taking a sip from a glass. David Beckham, Kelly Preston, Christie Brinkley, and Shaquille O'Neal all appeared in "Got Milk?" US consumers bought $2.6 billion worth of the alternatives to cow's milk in 2021, according to the Plant Based Foods Association.
☆ You can call almond milk 'milk,' but there's a catch, the FDA says
  + stars: | 2023-02-23 | by ( Alex Bitter | ) www.businessinsider.com   time to read: +3 min
Almond milk and other plant-based drinks can be labeled "milk," the Food and Drug Administration said. But if they do, they should explain the nutritional differences between their plant-based milk and cow's milk, the FDA said. It also recommends that plant-based milk makers include a statement on their label clarifying the differences between their product and cow's milk. "We applaud FDA's recognition that consumers understand the difference between plant-based milk and cow's milk and that shoppers choose to purchase plant-based milk specifically because it is not cow's milk," Madeline Cohen, senior regulatory attorney at the Good Food Institute, which advocates for plant-based brands, said in a statement. The National Milk Producers Federation, which represents the US animal milk industry, said the proposed guidance would allow plant-based companies "to continue inappropriately using dairy terminology."
☆ One of the biggest problems for plant-based products — people don't know where to find them at the grocery store
  + stars: | 2023-01-30 | by ( Alex Bitter | ) www.businessinsider.com   time to read: +4 min
Where plant-based meat sits in a grocery store can affect sales. Sales of plant-based meat grew quickly during the early months of the pandemic. But that growth slowed down in 2022, leading some analysts to question the long-term potential of plant-based foods. Earlier this month, Bloomberg Businessweek published a cover story declaring plant-based meat was "just another fad." In response, Impossible took out a full-page ad in the New York Times that decried media coverage "hating on plant-based meat."
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